Having an Angle
I'm part of a team forming a start-up company and today we discussed how important it is to have an angle, an edge to what we offer, so we can stand out. We brought up some examples, like Empire Carpet, for instance, whose edge is next-day installation. We are honing in on what we want to be known for, what will set us apart. We were seeing how, still with the example of Empire Today, their installation timeframe, and then their jingle, really distinguish the company. We talked about other companies, such as Volvo being known for safety. Coming up with an angle really helps focus our energies on what we need to do to succeed. Once we finish getting clear on how we want to define ourselves, it'll be really gratifying to get to work striving for our goals. I can't wait to decide on a logo and our marketing strategy, all to promote the outstanding aspect of our field that we decide to provide. The more we refine our goals and our means of achieving them, the more gratifying it is to dedicate ourselves. It's really wonderful to be in a start-up, seeing a company actually forming, starting from an idea and becoming a reality through inspiration, commitment, and dedicated work.